I had blast working with this iconic brand of the Upper Midwest. Seasonal campaigns, product launches, PR pop-ups, and even a little rebranding. Here are some of my favorite pieces, and you know what, I even put some manifestos in there too.
Holiday 2019. We knit together an extensive in-store, digital, and social campaign to lean into the excitement of everyone’s favorite returning holiday offerings.
Calling all happy campers! Rollerblading, lake-swimming, mosquito-swatting… Summer in Minnesota is like summer camp for grownups. We captured that spirit for this camp(aign).
For holiday 2020 (yeah) we focused our attention on highlighting the magic in small moments. It’s those moments that got us through.